We think photography should be just that, about photographs. With the advent of digital photography, it has been a fad to “photoshop” photographs to hide imperfections. Imperfections which stems from failure to take good photographs. We strongly believe that digital image manipulation should be done overcome the shorcomings of digital photography such as noise and refraction. It should not be done to add halo, blur, and glow to everything. Depth of field should a complex phenomenon of physics made simple with the skillful use of the aperture.

We believe the photos should speak for themselves as it has been before the availability of digital photography. Photographs should be a masterpiece capture with a simple optic device, composed through the clever eye of a photographer.